Offering online training courses has gotten easier than ever thanks to a multitude of platforms that assist you in creating and selling your courses on the Internet. All it takes is access to a computer, high-speed Internet and knowledge of a topic for which you can create an interesting course. Gone are the days of turning boring PowerPoint presentations into online training courses. Instead, the key to making money from your courses is to create highly relevant and interactive content for which people are willing to pay a fee.
Several options exist for how you provide your courses via the Internet. You can host your own online courses by hiring a website designer to build a customized ecommerce website. Another option is to use a course management system -- such as those offered by Udemy, Odijoo and Litmos -- to host your courses. These platforms eliminate the need for website design or secure payment collection. Instead, these systems collect the course fees for you and send you a payment, taking a small fee to pay for their services.
Develop for each course an outline based on what you want students to learn. Since people learn in different ways, plan to use a variety of methods to provide the content, such as short quizzes, videos, text and images that teach the concepts. Hire an interactive designer to help develop your courses. Or use the tools provided by course management systems to help you create the course. If you prefer to create and host the course yourself, use a platform such as Moodle, software you install on your own website servers and use to make interactive courses.
Set a Price
Most online courses cost from $10 to $30 for each hour of content you provide, according to Udemy, a company that offers online courses. But before you set your price, research the prices charged by online courses that compete directly with your own version. Your final price is ultimately based on the perceived value of the course. A course name that mentions a benefit is perceived as more valuable than a title that does not. For example, “Learn to Sell More Products and Increase Profit” is more benefit-oriented than “Sell More Products.” Remember that the less costly the course, the more people will take it, potentially resulting in more sales than a higher priced course that attracts fewer people.
Market Your Courses
Promote each course by focusing on what students learn. Describe real benefits of taking the course. Explain, for example, how completing the course will enable people to improve their lives or businesses. Post information about your class on social media sites, your blog and on any pertinent forums in which you participate. Ask other bloggers to mention your class. If you maintain an email list of prospective buyers, invite them to take the course.
Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.