Signage is an important part of marketing. Before constructing a business sign, think about the purpose of the sign. A good business sign will attract the attention of consumers and draw attention to your business. Think of several designs for the sign and sketch them out on paper or, better still, on poster board. Then you can select the design that you believe will do the best job for your business.
Plan your sign carefully. Decide on the size and shape of the sign Limit the sign to a color scheme of three or four colors and include lots of white space to make the sign easily readable. Avoid cluttering the sign but include vital information such as the name of the business, the logo and the address and telephone number and/or website if there is room.
Clean your blank sign, also known as a substrate, with an alcohol-based cleaner. Draw guidelines to place your letters correctly on the sign. You can use vinyl lettering from a home improvement store or sign retail shop. You may want to use a flat tool or squeegee to reduce air bubbles as you apply the letters. Another option is to project the letters and your logo onto the substrate and trace them.
Hang the sign or make a duplicate for a sandwich board. If you are hanging the sign, drill holes in the sign, and if you are making a sandwich board, apply hinges to the double signs.
Place the sign at eye level of drivers in a town or a city. Place the sign higher on a freeway so it can be read from a greater distance. Find out if you need to get a permit before you hang your sign, and include the cost of the permit in your budget for the business sign.
Avoid predictable designs that will render your sign invisible. Don’t design a sign to blend in with the surroundings if you want the sign to be noticed.
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