# How to Find Sales Per Capita

by Peter Grant; Updated September 26, 2017Determining the per capita, or per head, value of a sales figure can be a helpful way to analyze your financial reporting. By dividing the number by a per capita value, such as number of salespeople, can reveal the average sale amount across every salesperson. Knowing this figure can help you determine if the sales force is effective. It's an easy calculation to make if you have access to sales data and should only take a few minutes of your time.

Write down the total sales amount and the total number of salespeople (or whichever per capita metric you are using) so you can reference them.

Divide the sales amount by the total number of salespeople, for example:

$100,000 / 10

Calculate the result, which, in this case, is $10,000, to find the sales per capita.