How to Address a Mass Customer Letter

by Vex Morgenstern; Updated September 26, 2017
Mass letters should make customers feel included.

It can be difficult to find the right tone for a letter that goes out to multiple customers. Many businesses have a diverse customer base, so it's important to begin with a salutation that's inclusive. Luckily, there are several options for addressing a mass customer letter, from strict business protocol to more informal salutations. A strong salutation will hook customers, drawing them in to read the rest of the letter.

Step 1

Use the salutation "Dear" for formal correspondence. Follow your salutation with a colon.

Step 2

Start your letter with "Dear Sir or Madam" or "To Whom It May Concern" for formal business letters. Because these salutations imply you don't know your customers' names, use them only for introductions or customer recruitment.

Step 3

Pick a salutation based on your customers' locations. If your business serves the people in your town, you could begin with "Dear Neighbors" or "Dear Friends." If it serves all of the people in a state or city, begin with "Dear Kansans" or "Dear New Yorkers."

Step 4

Analyze your customers' interests and occupations. If your customers all share the same profession, occupation or hobby, write a salutation that reflects this, such as "Dear Librarians" or "Dear Fly Fishing Enthusiasts."

Step 5

Start your letter with a nonspecific salutation, such as "Greetings," if you can't find a common form of address for all your customers.


  • Stick to broad forms of address rather than making generalizations that may alienate some customers.

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