Sales analysis is the process of comparing your actual sales to previously stated company objectives. It is a measurement process used by organizations to evaluate sales effectiveness and consider improvements.
Sales analysis is used to analyze various aspects of a company's sales. It can be used to compare sales force performance against quotas, evaluate sales by product type and make determinations for bonuses and incentives.
Trend analysis is a closely related concept to sales analysis. Firms monitor trends for costs and revenues. Monitoring trends in sales force performance and sales of product types helps companies make adjustments, or eliminate under-performing staff or products.
Benefits of sales analysis are most connected to the bottom line. Monitoring under-performing staff and products helps companies avoid wasteful spending and replace poor revenue drivers with better performing people and products.