Companies who wish to advertise on TV may reach a targeted audience through local advertising. With local advertising, the company will air their commercials exclusively in a specific market.
Single Market Advertising
Single market advertising is a form of local advertising where companies can target one specific area based on area demographics.
With spot cable advertising, companies buy advertising time or "spots" on cable networks in targeted markets or areas.
Market segmentation is a form of local advertising and describes how advertising messages are shown to specific geographic zones in a market.
Jazmin Ross is from Atlanta and has been writing professionally for the past four years. Her work has been published in "Gwinnett Magazine," "The Gwinnett Business Journal," Sheckys.com, and "The Valdosta Daily Times."