Local Advertising Definition

by Jazmin Ross ; Updated September 26, 2017
Companies can purchase advertising time for commercials that will be seen by a target audience.

Companies who wish to advertise on TV may reach a targeted audience through local advertising. With local advertising, the company will air their commercials exclusively in a specific market.

Single Market Advertising

Single market advertising is a form of local advertising where companies can target one specific area based on area demographics.

Spot Cable

With spot cable advertising, companies buy advertising time or "spots" on cable networks in targeted markets or areas.

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Market Segmentation

Market segmentation is a form of local advertising and describes how advertising messages are shown to specific geographic zones in a market.

About the Author

Jazmin Ross is from Atlanta and has been writing professionally for the past four years. Her work has been published in "Gwinnett Magazine," "The Gwinnett Business Journal," Sheckys.com, and "The Valdosta Daily Times."

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