Local Advertising Definition

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Companies who wish to advertise on TV may reach a targeted audience through local advertising. With local advertising, the company will air their commercials exclusively in a specific market.

Single Market Advertising

Single market advertising is a form of local advertising where companies can target one specific area based on area demographics.

Spot Cable

With spot cable advertising, companies buy advertising time or "spots" on cable networks in targeted markets or areas.

 

Market Segmentation

Market segmentation is a form of local advertising and describes how advertising messages are shown to specific geographic zones in a market.