Companies who wish to advertise on TV may reach a targeted audience through local advertising. With local advertising, the company will air their commercials exclusively in a specific market.
Single Market Advertising
Single market advertising is a form of local advertising where companies can target one specific area based on area demographics.
With spot cable advertising, companies buy advertising time or "spots" on cable networks in targeted markets or areas.
Market segmentation is a form of local advertising and describes how advertising messages are shown to specific geographic zones in a market.