What Is Consumer Market?

by Melvin Richardson; Updated September 26, 2017

The consumer market is represented by all the individuals and households that purchase products, goods and services for their own consumption. There is an increase in the consumer market each year. Their spending patterns can influence the economy.

Features

According to quickmba.com, consumer markets can be segmented into various groups such as geographical, demographic, psychographic and behavioral. These segmented categories take into effect consumer location, ethnicity, education, occupation, income, values, attitude, price sensitivity and brand loyalty.

Effects

Segmented consumer markets are easier for companies and marketers to target with advertising and marketing strategies.

Changes

The consumer market has changed over the years due to lifestyle changes and changes in the consumption patterns of individuals and households in general.

Significance

Two thirds of economic activity is based on consumer spending. When unemployment is high, you have fewer people spending money, and the economy begins to slow down.

Considerations

In tough times, the portion of the consumer market that is still employed becomes less confident about the economy and curbs spending, which drags the economy down even further.

Warning

To increase consumer spending and economic activity, businesses lower prices. Lower prices decrease profit margins. As a way to cut costs, because of a decreased profit margin, businesses will lay off people, which is the fastest way to trim the budget. The economy slows even further, and a vicious cycle feeds itself.

About the Author

Melvin J. Richardson has been a freelance writer for two years with Associated Content, and writes about topics such as banking, credit and collections, goal setting, financial services, management, health and fitness. Richardson has worked for several banks and financial institutions and gained invaluable experience and knowledge. Richardson holds a Master of Business Administration in Executive Management from Ashland University in Ashland Ohio.