M.T. Wroblewski

Like many small-business owners, you may still be catching your breath amid all the changes spawned by the Fourth Industrial Revolution. But you may want to rest up long enough to assess the advantages and disadvantages of relationship marketing, which…

When writing a marketing profile, you must make a big impression in a relatively small space. And that’s a good thing, because it keeps you on task and focused. One- or two-paragraph marketing profiles are usually found on company websites and brochures.

Property management companies provide myriad services to their clients, including negotiating rental agreements, maintaining a rental property and coordinating repairs, collecting rent payments and complying with local, state and federal laws.

As a sales professional, you probably have personality and enthusiasm to burn. These traits will serve you well if you’ve been asked to write a short sales bio, which your company may need for its marketing materials.

It's a rare small-business owner that doesn't turn to consumer and trade promotions to stimulate sales. While they're relatively simple and usually fun to run, they cannot be put on automatic pilot. Business leaders must take the controls to ensure they…