A decision-making process surrounds any design, whether it is architectural, graphic, or something abstract, like a business model. The ultimate goal of every design process, however, is to meet the desired needs of the client and end user. This requires the establishment of a standard objective in addition to project criteria. Additional steps are added to the process in order to achieve design success.
Determine the Problem
To design a successful solution, the problem must first be defined. An appropriate constraint must be established so that time and effort is not wasted on an insignificant issue of the design dilemma.
Conduct Necessary Research
As the project designer, sorting through gathered research and determining what is valid is a crucial part of the design process. Determine the credibility of all sources and carefully document information.
Analyze Project Parameters
Research, customer requests and personal experiences all help determine the criteria involved with the design work on a project. Possible solutions can be compared based on cost, appearance and effectiveness.
Find Alternate Solutions
Create a list of possible solutions and discuss each option rigorously. Massage the solutions in an attempt to produce the most efficient final result. This brainstorming session is an essential way to determine the pros and cons of each option.
Make a Decision
Once a sound research base has been established, selecting one design solution over another will not be so difficult. Evaluating the product fairly and efficiently will naturally expose the trade-offs of one option versus another.
Present the End Result
Visual presentation is the most effective means of communication, particularly for individuals in a non-design-related field. A combination of written, spoken and visual communication will cause interaction with the client and produce an accurate understanding of the design being presented.
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