What Is a Value Statement?

by Sam Ashe-Edmunds - Updated September 26, 2017
Business discussion

A value statement is a description of a business’s core principles, used to create a positive image of the company among customers, employees, suppliers, the local community members and the media. Value statements vary widely and include general concepts and specific actions a business takes to achieve positive outcomes for its stakeholders.

General Values

Value statements include general principles, such as a commitment to the environment, fair treatment of employees, charitable work within a community or contributions to improve an industry or profession. Value statements of small businesses often align with the personal principles of an owner, who might want to share his conservative, liberal or spiritual values, or explain why he runs the business the way he does to stakeholders. Larger businesses create value statements that align with the perceived principles of customers to increase customer loyalty and brand preference. General values can include honesty, integrity, fairness and diversity.

Specific Values

Value statements can include specific descriptions of how a business pursues its principles. For example, a business might donate a portion of its profits to local youth charities or national veteran’s organizations. Companies that want to ingratiate themselves with environmentally conscious customers might use green materials in their production and packaging, recycle in their offices, use vendors and suppliers that have green programs and donate a portion of sales to environmental groups. Business that sell to women might donate a portion of sales to breast cancer research. Incorporating this into their value statements documents to stakeholders that such actions are a core part of the business.

About the Author

Sam Ashe-Edmunds has been writing and lecturing for decades. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer. He has been published in print publications such as Entrepreneur, Tennis, SI for Kids, Chicago Tribune, Sacramento Bee, and on websites such Smart-Healthy-Living.net, SmartyCents and Youthletic. Edmunds has a bachelor's degree in journalism.

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