With a little effort and creativity, anyone can create a beautiful real estate office. A good Realtor knows that every part of the job is about marketing, marketing and more marketing. A nice balance of marketing and decor can create a professional and effective look that not only draws in customers but also makes them feel comfortable and ready to make a deal.
First, find a variety of photographs featuring beautiful local scenery. If you cannot find any, take some yourself. Take the photographs to a local frame shop and have them blown up and printed on canvas in a variety of sizes. Make sure the picture wraps the entire canvas so that a frame is not needed. Balance the photographs throughout the office, making them the visual focal point throughout the office.
Next, get a large map and have it mounted on corkboard. You will use this to flag the location of your company's real estate listings. Get a package of pushpins in colors that coordinate with your logo--or if you have several agents, get one color per agent. You can flag their individual properties in their own color. This should be mounted in your lobby, and should be viewed as soon as the client walks through the door.
Each office desk should be decorated with a silk floral arrangement and a matching business-cardholder. Each one should have its own theme and color. If you choose a red vase, for example, add yellow daisies to brighten and contrast the red. If men are working in your office, you may want to trade the floral arrangement for a decorate piece, such as an antique football helmet or miniature model bike.
Do not forget seating. Make sure each office and the lobby has comfortable couches and chairs for the customers to enjoy. You want them to feel as if they are at home. Matching throw pillows add a nice touch to any piece of furniture.
In the lobby, maximize your marketing by having each agent's business card displayed on the front table. Also, for a nice touch, instead of placing a floral arrangement in the middle of the coffee table of your front seating area, place a small silver bucket filled with iced bottled water. Make sure the bottled water is covered with your logo on the label.
Be wary of putting your logo on everything. People do not need another stress ball with your logo on it, but a notepad with your logo and number on it will be useful. Use your resources wisely.
Lynn Lauren has been a professional writer since 1999, focusing on the areas of weddings, professional profiles and the banking industry. She has been published in several local magazines including "Elegant Island Weddings." Lauren has a Master of Business Administration and a Bachelor of Business Administration, both with marketing concentrations from Georgia Southern University and Mercer University, respectively.