10 Most Popular Candy Bars

by Jessica Anne Elizabeth ; Updated August 21, 2018

Originating in Switzerland, modern chocolate is a modern day treat. The inventors, Daniel Peter and Henry Nestl, created it in 1875. Since then, it has been incorporated into countless snacks including cakes, brownies and candy bars. What follows is a comprehensive look at 10 of the most popular candy bars on the market today.


This candy bar includes milk chocolate, caramel, nougat and roasted peanuts. It entered the market in 1930 and is named after a favorite Mars family horse. It is currently the number one sold candy bar on the market. Hungry? Grab a Snickers!

Reese's Peanut Butter Cups

Harry Burnett Reese first putting chocolate over peanut butter cups in 1923. He was a Hershey employee and worked on the project on the side, so not to have it stolen from him. When Reese's entered the world, it was sold in vending machines. In the 1940s and 1950s, the orange-packaged candy bar found its way to fame in stores worldwide.

Video of the Day

Brought to you by Techwalla
Brought to you by Techwalla

Kit Kat

Originating in English in 1935, Kit Kat was first known by another name, Rowntree's Chocolate Crisp. However in 1937, it was changed to Kit Kat, The chocolate-cover wafer candy bar gets its name from the famous 18th century literary club, the London Kit Kat Club.


This combination of peanut butter, chocolate and butter has existed in the candy market since the 1920s. Created by Curtiss Candy Corporation and Otto Schnering, one of Butterfingers' first marketing scheme was dropping the candy bars from airplanes in nearly 40 U.S. cities. Their popularity soared as a result of this campaign.

Milky Way

Made from milk chocolate, malt-flavored nougat and caramel, Milky Way, or Mars in places other than the U.S., debuted into the candy market in 1923. Created by Frank & Forrest Mars, their goal was to create a chocolate malt flavored candy bar. Milky Way lovers can now enjoy three types: Original, Lite and Midnight.

3 Musketeers

First introduced in 1932, the 3 Musketeers candy bar include three main ingredients: strawberry, vanilla and chocolate. Over time, the bar evolved into the milk chocolate and all-chocolate nougat enjoyed today.

Baby Ruth

Another bar created by Curtiss Candy Corporation (the other was Butterfinger), Baby Ruth made its debut in 1921. The company claims its namesake is in tribute to President Grover Cleveland's daughter named Ruth. Others believe it was an attempt to make money off of popular baseball player at the time, George Herman "Babe" Ruth.


While not a candy bar, M&M's fit in the candy market so well, they are counted by several candy experts. Forrest Mars lived during a trip to Spain in the late 1930s that many soldiers during the Spanish Civil War were consuming small chocolates covered in a sugar shell. Ultimately this shell kept them from melting. In 1941, M&M's were debuted. Hence, the motto for M&M's was "melts in your mouth, not in your hand."

Oh Henry!

The Oh Henry! bar combines chocolate, caramel, fudge and peanuts. Created by Williamson Candy Company in 1921, the namesake came from a young boy who would go into the company and flirt with the women. Their response to him was "Oh Henry" and the name stuck.

Hershey Bar

Milton S. Hershey began manufacturing chocolate as early as 1894. As a treat to the soldiers, he would send 30 pound chocolate blocks overseas. After the war was over, soldiers bought the chocolate for 5 cents. Hershey's bite-size Hershey Kisses came to life in 1907.

About the Author

Jessica Anne Elizabeth, co-founder of thinkgirl.net, is an established freelance writer and editor with a expertise in the beauty industry. Her areas of interest include hair, make-up and skincare, as well as reproductive health and pregnancy. She holds a bachelor's degree in journalism from Rutgers University.

Photo Credits

  • Maryurys Connolly/Demand Media
Cite this Article A tool to create a citation to reference this article Cite this Article