How to Revamp a Business' Marketing Strategy

by Contributor; Updated September 26, 2017

How to Revamp a Business' Marketing Strategy. Get out of your business slump by changing your marketing plan. Increase your sales, bring in customers and get your business moving in the right direction by marketing to the right people. Update your plan and add to your profits.

Step 1

Try a different marketing medium, like switching to television if you use print. Take advantage of technology by marketing online or sending emails.

Step 2

Change your slogan. Unless your slogan is known nationally, change the words and bring in new customers who may have not noticed your company in the past.

Step 3

Look at your target market. Make sure you are still reaching the right customers. As the population ages and baby boomers grow older, you may need to market to a different group than you were targeting a couple of years ago.

Step 4

Add a theme to your marketing strategy. Make it seasonal or age-related to bring in customers who might not have otherwise considered your product or services.

Step 5

Use incentives to bring in new customers. Offer coupons, discounts or free gifts with your products and services. Include money-back guarantees as part of your marketing plan.

Step 6

Outsource for marketing help. Hire a marketing specialist to add insight and a new perspective to your marketing plan. Let a specialist find the flaws in your existing plan and help you develop a new strategy that brings customers to your business.

Step 7

Use marketing software like MarketingPlan Pro to help you set up a viable marketing plan. Follow the prompts to create a strategy that brings in more business.