Zach Lazzari

The margins on a single cup of coffee vary, based on bulk pricing and sales pricing strategies. Overall, coffee is a high-margin product.

Capitalizing a trademark on your balance sheet is an important accounting process. Intangible assets are valuable to many businesses.

The donut business has great margins, but the space is competitive. Money can be made with a strategic business model.

Sales are an absolute necessity in any revenue-dependent organization. Successful salespeople are often highly valued and rewarded.

Marketing plans are designed to build creative assets and raise awareness on a cost and profit structure.

External financing is great in many regards, but it often comes with increased obligations and scrutiny. It is important to be aware of the advantages and disadvantages of external financing before going that route to fund your business.

Sales oriented business models depend on outbound efforts to introduce, educate and sell products or services.

Sales training objectives create consistent messaging and effective sales teams that meet performance goals.

Tourism-related businesses have fluctuating margins based on seasonality and economic drivers. Tourism makes up a significant part of the economy.

Negative word of mouth is difficult to mitigate and it can decrease sales drastically when combined with social media.

Distribution channel strategies are used to bring products to market in a way that is efficient and profitable.