Laura Agadoni

Sometimes stereotypes can appeal to men and women in advertising, but another way to appeal to men vs. women in advertising is not necessarily to rehash tired, old stereotypes but to understand the way people evaluate messages.

Advertisers know that if they want to sell a product or service, they need to get teens interested. Teenagers are the top consumer demographic in America. The teen market segment is worth somewhere between $44 billion and $150 billion a year.

If you want people to notice your business, there's a simple solution: get a celebrity to endorse it. Right? Not necessarily. Plenty of research has been done on this topic because, let's face it, celebrities usually don’t come cheap.