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Creating a business sign that stands out requires an understanding of what grabs attention and ultimately encourages customers to buy a product or service. There are many ways to design an attention-getting business sign, but follow these basic rules when it comes to style, content and messaging.
Keep It Simple
An attention-getting business sign needn't include tons of information. It's usually best to include only the most important, relevant information or key words for the product or service. Include the business’ basic information and a couple of selling points that differentiate the company from its competitors. Always include a phone number and email address.
Make It Stand Out
While it's best to keep a business sign simple, make it pop with some unique features. Capitalize the letters of important words or make certain phrases bold. Give the sign a bright color or design it so it contrasts with the surrounding environment. A good business sign has at least one or two visual aspects that invite attention and require people to look more closely.
Keep It Proportioned
Design the sign so that visual aspect and text are well proportioned. Don't use several type sizes or place small pictures beside much larger ones. In general, the sign's information should be balanced for aesthetic appeal and readability. Stay consistent with colors and fonts. Don't place a small business sign in a large, empty area; if you have a small sign, position it in a smaller place where it will appear bigger.
Call to Action
An effective business sign usually invites new business by offering a call to action. For example, a sign for a nail salon might say, "Call today and get 20% off your next pedicure!" By giving readers an incentive to contact the business, the sign promotes the company while helping attract new business leads. Offer an incentive, discount or free consultation on the sign to attract more customers.
Mara Tyler is a writer and public relations consultant based in the San Francisco Bay Area. With more than eight years of experience, she specializes in health, nutrition, women's lifestyle and marketing. Tyler holds a Bachelor of Science in public relations.