The Average Income of a Blogger

by Lisa Kling - Updated September 26, 2017
Freelance bloggers enjoy flexible schedules and above-average incomes across the United States.

Blogging can be a creative outlet for writers and journalists worldwide. In recent years, blogging has become a lucrative way to earn a living. As online publications grow in number, the demand for talented, experienced bloggers with Web or multimedia experience continues to grow on a daily basis. While an increasing number of bloggers today are freelance writers who take on short assignments, careers in the industry have allowed bloggers to attain salaried positions, working to create daily posts or news articles.

Salaries

The Bureau of Labor Statistics includes the job title blogger under the heading “Authors, Writers, and Editors.” According to the BLS, salaried writers and authors work in broadcasting, for social, professional and private organizations, and in the video or motion picture industries. Median annual wages for salaried writers and authors were $53,070 in May 2008. The highest 10 percent earned more than $106,630, while the lowest 10 percent earned less than $28,020. About 70 percent of writers and authors are self-employed.

Social Media and Blogging

Many bloggers incorporate one or more aspect of social media into their online works. Some bloggers assume additional duties within their scope, thus falling under the heading of social media manager, or media specialist, among other job titles classified in the public relations industry. Data provided by the BLS shows that when combined with duties in the social media field, bloggers working with social media or public relations duties may earn annual wages averaging $51,280, as of May 2008.

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Freelance vs. Corporate

Freelance bloggers who maintain their own unique sites may stand to earn more than their corporate counterparts, due to freedom in conceptual planning, writing styles, and the motivation to incorporate additional streams of income into their blogs. According to Technorati’s "State of the Blogosphere 2008" report, out of more than 1,000 bloggers surveyed the majority currently use advertising on their blogs to generate income. The report further maintains that annual blog revenues average $6,000 per month, with $75,000 in annual revenue for blog sites that garner 100,000 or more unique visitors per month.

Outlook and Education

The Bureau of Labor Statistics states that a bachelor’s degree or higher is typically needed for a job as an author, writer or editor. However, growth within the blogging industry shows that a wide range of writers, from inexperienced to postdoctoral level may find ways to earn money blogging from experience within a niche market. As Web-based job opportunities progress, bloggers who are capable of producing rapid amounts of concise content may find an abundance of career opportunities.

About the Author

Lisa Kling is a marketing analyst, social media strategist, professional blogger and Web editor. She is a featured contributor in business and finance for various websites and blogs at Thriftability.com. She also manages personal finance blogs for companies internationally. Kling studied business, journalism and marketing at Colorado State University. She is a volunteer firefighter who resides in the Colorado mountains.

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