No matter where the economy is at, people always need to protect themselves and their family. Home security systems will always be necessary--for both the physical security as well as the peace of mind. For that reason, it is a good business idea to become a home security systems dealer. Regardless of your location or current events, you will have business, and you will be relevant.
Research security system options. Although it would be difficult to design and produce your own security system and successfully market it, there are companies who can sell you a private label security system you can market under your company’s name. However, as there are many leaders already in the home security business who have a good track record, it would be smart to simply become a dealer in the security systems already available. Many of these established businesses provide franchise opportunities that you can take advantage of. Research the top home security systems and decide which type of security system you are interested in working with as a dealer (see Resources). Sign a contract with the company you want to promote.
Make a business plan. Once you have decided upon the type of home security system you will deal in, you will then be able to determine how much capital you need to raise and whether you have enough funds to do it yourself. Consider whether you can fund your security system dealership yourself through personal funds or credit cards, or whether you should instead secure a small business loan. To obtain a small business loan, you will need to write a business plan to show how your business will succeed and what it will entail (see Resources for links to help in writing a business plan and to obtain loans).
You must decide whether you will have a physical location from which you will sell one or more home security systems or whether you will be an Internet-based business that sends salespeople and technicians out to the customers’ homes.
Acquire a website. It will be important to set up an online website for information about the home security system product you are dealing in, as well as the prices associated with the product. Your web page will be a great advertising opportunity and will allow people to contact you to request your services.
Hire technicians. Security systems are more than just a box. You will need technicians who know how to wire the house, including windows, doors and movement sensors, to the security box. Hire someone who has experience working with security systems.
Develop your skills in sales. Although advertising and marketing will help you gain potential customers, you are in charge of sealing the deal. If you cannot make the sale, you will not be able to gain income for your business. Take a course in sales and put your salesmanship skills to work for you. For example, sign up for daily sales tips via the Salestrainingcamp.com (see Resources). Focus on the safety and reliability issues when putting together your sales pitch.