How to Get on the News. Public relations experts will tell you that it is tough to get on the local news and you need to hire them to do it effectively. But, if you are willing to take some chances and try something that perhaps you have never done before, then you can end up on the daily local news all by yourself. As a matter of fact, news reporters prefer real people to press releases. Read on to learn how to get on the news.
Time your event to coincide with the live broadcasts in your area. Typically, news reporters have to look for live news for the noon reports. Many stations have added early news shows at 5:00 p.m. and even 4:00 p.m. You will have less competition than the 6:00 p.m. or 11:00 p.m. nightly news broadcasts.
Involve children or animals in your event. They always make for good live shots.
Get to know the reporter or news editor in your area for the local television station. While you cannot demand coverage, you will at least know the right person to call directly to report your news event, increasing the likelihood they will cover your event. Calling the operator at a TV station often gets you nowhere.
Go big if you want to insure you'll get on the news. Try something that will grab attention that you don't often see on the daily news, such as parachuting into town or flying a helicopter over your store. Make noise with a band or hire a celebrity.
Tie into current events that already are making the local news. Broadcasters are always looking for local ties to national stories and world events. Let your local station know if you are related to someone in the news or have a local connection to something happening outside your area.