What Does FTD Stand for in the Flower Business?

by Lisa F. Wilson; Updated September 26, 2017
Bouquet of roses

Over the past 99 years, the public has become familiar with the letters "FTD" being attached to the flowers they send or receive, but few know what the acronym means.

Basics

Woman receiving flower delivery

Since 1965, the "FTD" in the term "FTD Florist" has stood for Florists' Transworld Delivery.

History

Man cutting flowers

In August of 1910, FTD started as a non-profit cooperation between 15 florists who agreed to exchange their out of town orders through the telegraph. The original name of the company was Florists' Telegraph Company or FTD. In 1914, the company chose the Roman messenger god, Mercury, as their logo to symbolize the speed of the FTD service.

Geography

Globe

There are approximately 16,000 FTD retail florists in the United States and Canada. Worldwide, FTD has a network of approximately 45,000 florists in 154 countries.

Significance

Clerk wrapping up flowers

FTD processes approximately 12 million flower orders per year.

Fun Fact

Cross shaped bouquet

According to a 1974 article in Nation's Business, the FBI would check FTD's records whenever a suspected "mobster" died to see who was sending flowers to the funeral service or family.

References

About the Author

Lisa Wilson has a diverse background that includes starting and running a construction company, working as a business consultant, and three years as the development director for a Catholic high school. She has freelanced for 10 years and has been published in "Irish America," "Woodcraft" and various trade journals and newspapers.

Photo Credits

  • Creatas Images/Creatas/Getty Images